TRAVEL GIANTS INCREASE MARKETING SPENDING
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone ...
GERMAN HOTEL MARKET STILL FAR FROM THE PRE-CRISIS LEVELS
After two years in a state of emergency, the German hotel market is still far from pre-crisis levels. Now, the situation seems to be improving, even though the industry is still wavering between hope ...
AMERICAN TOURISTS ARE BACK ON THE FRENCH RIVIERA
A rising dollar, an air bridge between Nice and New York with three regular airlines, that's all it took for the 2022 touristic summer to be "American" on the Riviera. ...
DOMESTIC VISITORS BOOSTED TOURISM IN VIENNA
More beds were occupied in Vienna, the Austrian capital, in January. Compared to the pre-crisis level, however, there is still a very long way to go. ...
HOTEL’S PERFORMANCE DATA AND MEASUREMENTS
Today we are invaded by KPIs, ratios and data that show the hotel's performance, revealing our strategies. They are indispensable to be able to adjust optimization, but it was not always like that. In ...
