THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

GOOD NEWS: INBOUND TOURISM IN ARGENTINA GREW BY 11.1%

Vanderlei J. Pollack -
Last week, Argentina’s National Institute of Statistics and Census (INDEC) released its latest International Tourism Statistics report of December 2019. ...

FRANCE SET TO CUT THE TOURISM PROMOTION BUDGET

Nik Fes -
The French government is considering reducing the budget allocated for the Atout France agency by one third. The project could result in the closure of the French tourism promotion offices abroad....

SOCIAL MEDIA BOOST THE OVER-TOURISM CRISIS

Andrea Hausold -
Social media can be blamed for spreading fake news, compromising one’s privacy and some people are blaming it for ruining some of the world’s top tourism destinations. Once, visitors would travel to s...

WE SIMPLIFIED TOURISM MARKETING COMMUNICATION ACROSS LANGUAGES

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When it comes to tourism, communication and transparency are vital in gaining customers’ trust and growing business. Language barriers have been a barrier for decades, deterring those looking to spend...
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