HOW TO MEASURE THE HOTEL PERFORMANCE
Both in life and in business, setting goals is a constant, especially in business, where achieving results is a must. Because of that, goals must be achievable and measurable. KPIs (Key Performance In ...
TRAVELERS PREFER TO BOOK DIRECTLY
Since removing parity clauses, European hotels have been empowered to offer lower prices on their websites, leading to a shift in dominance from Booking Group. This change has given travelers more opt ...
IMPACT OF GENERATIVE AI ON THE TRAVEL AND HOSPITALITY INDUSTRY
The travel industry is on the brink of a transformative shift as generative AI technology emerges, which is set to influence how travelers discover and book accommodation while also impacting the leve ...
THAI TOURIST ISLAND EXPERIENCE A WATER SHORTAGE
Tourist hotspots in Thailand, including the famous tourist island of Koh Phi-Phi, featured in the movie "The Beach," are facing a severe water shortage due to an unprecedented heatwave affecting South ...
WHEN CHOOSING A HOTEL 80% OF GUESTS USE SOCIAL NETWORKS
Tourism and social networks began their particular love story very early on, which today is consolidated in a solid coexistence based on travel as a source of precious content and inspiration, and soc ...
