REVENUES VS. OVERNIGHT STAYS: THE TWO SIDES OF SWISS TOURISM

Nik Fes -
“Encouraging development in the summer” and “positive outlook for the winter season” writes the ETH-KOF economic research in its latest analysis and forecast for Swiss tourism. According to estimates,...

SWISS TOURISM INDUSTRY FIGHTS A DECLINE IN DEMAND

Laura Maudlin -
The decline of the average revenue of Swiss tour operators continued throughout 2015. Last year, all agencies generated 3.19 million francs, i.e. 2% less year-over-year. In 2016, Swiss tourists are tr...

SWISS HOTELS REJOICE OVER INCREASED OVERNIGHT STAYS

Samuel Dorsi -
Swiss hotels started the year with positive numbers. In January, the number of overnight stays in Swiss hotels increased by 5.2% to 2.7 million. However, these figures need to be explained. ...

EXPATS ARE THE IDEAL CUSTOMERS FOR SWISS TOURISM

Joe McClain -
Expats like to travel to Switzerland. The Switzerland Tourism plans to invest more in this segment of the Swiss tourism market....

SWISS TOURISM MARKETING NEEDS TO CHANGE

Kevin Eagan -
Like the human cargo of a cruise ship giant over Venice, displeasure over mass tourism is waking up in Switzerland as well. “You can barely ride the bicycle along the Zytgloggen, because the hordes of...
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