THE EUROPEAN TOURISM SECTOR EXCEEDS 2019 LEVELS

Kevin Eagan -
Encouragingly, the European Travel Commission (ETC) quarterly report reveals a robust recovery in European tourism sector during the first quarter of 2024. This period's foreign arrivals and overnight ...

ROOT TOURISM OFFERS AN EXCEPTIONAL OPPORTUNITY FOR ITALY

Alec Hills -
The Italian tourism industry is making a remarkable recovery this year, as the Travel Innovation Observatory of Milan's School of Management reported. Root tourism is a sector with great potential for ...

TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA

Gary Diskin -
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...

CHINESE TOURISM INDUSTRY'S UPWARD CHANNEL OF A STEADY RECOVERY

Bill Alen -
The China Tourism Academy recently published a report titled "Analysis of Tourism Economy Operation in the First Half of 2023 and Trend Forecast in the Second Half of the Year." The report indicates t ...

7,000 LUXURY HOTEL ROOMS IN MADRID AND BARCELONA BY 2023

Vanderlei J. Pollack -
The popularity of luxury hotels has grown with the increase in global wealth and the priority consumers place on immersive experiences. ...