TIKTOK TOURISM: UNDESIRABLE VIRALITY FOR UNPREPARED DESTINATIONS

Pat Hyland -
Albania, a country that was once considered an exclusive tourist destination, has recently become a popular spot for tourists seeking hidden and affordable travel destinations. Its pristine beaches ha...

TOURISM BRANDS USE SOCIAL MEDIA TO RESHAPE TOURISM MARKETING

Michael Trout -
The tourism sector in 2025 finds itself in a rapidly changing digital world, where social media is key to the way travel brands connect. Influenced by AI advances, evolving online behaviors, and the s...

SOCIAL MEDIA TRENDS 2023

Promoting travel and hospitality services heavily relies on social media. Therefore, marketers need to stay up-to-date with social media trends. Here are the key trends for social media in 2023:...
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