ONLINE TOURISM MARKETING AND WHY IS IT IMPORTANT FOR YOU?

Nils Kraus -
When it comes to tourism strategies, marketing has positioned itself, without a doubt, as the main tool for most companies directly or indirectly involved in the travel and hospitality industry. Why?...

THAILAND: TOURISM AUTHORITY REVISES THE 2019 FORECAST

Andrea Hausold -
The Tourism Authority of Thailand (TAT) has revised down its growth forecast for this year, bringing the estimated number of international arrivals to 40.2 million, below the 41.3 million targeted wit...

HOTEL MARKETING: EVERYTHING YOU SHOULD KEEP IN MIND

Samuel Dorsi -
To succeed in such a huge yet highly diversified industry like the hotel and hospitality field, which is constantly evolving, it is important to keep up with the latest trends to avoid being left behi...

QUEBEC TOURISM BOARD INVESTS IN ADVERTISING

Laura Loss -
The Quebec Tourism Board has more than doubled its investment in digital advertising in the last four years....

HOTELS REOPENING: TIPS FOR THE RECOVERY OF BUSINESS

Justin N. Froyd -
As of March 1, 2021, 50% of global online searches related to travel are made between 0 and 21 days in advance, and 15% are for trips taking place between 30 and 60 days from the search date. While it...
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