The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States....
According to a report from Sojern, destination marketing organizations (DMOs) face various challenges, including keeping up with technological changes and measuring the return on investment from their...
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula...
The UK's national tourism promotion agency, VisitBritain, has launched a major new multi-million pound international campaign to boost inbound tourism in Britain. A relevant initiative as the country ...
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide....
