CHINA’S TOILET REVOLUTION CAMPAIGN IS SUCCESSFUL

Nils Kraus -
Senior officials from the Chinese Ministry of Culture and Tourism reported that the campaign nicknamed a “toilet revolution” is progressing forward to surpass 2019. The aim of the campaign is to open ...

TIKTOK - AN IDEAL TOURISM MARKETING TOOL

Laura Loss -
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula...

VISITBRITAIN AIMS TO BOOST INBOUND TOURISM

Samuel Dorsi -
The UK's national tourism promotion agency, VisitBritain, has launched a major new multi-million pound international campaign to boost inbound tourism in Britain. A relevant initiative as the country ...

ECUADOR TO INVEST USD 3.3 MILLION IN INTERNATIONAL TOURISM MARKETING

Kevin Eagan -
The Ministry of Tourism of Ecuador presented the Marketing Plan for 2022, as well as the objectives up to 2025. The 2022 to 2025 tourism investment budget is USD 47.3 million, divided in four years, ...

TAKE YOUR HOTEL MARKETING UP ANOTHER NOTCH – THE GREEN WAY

Richard Moor -
One of the most important current trends for businesses is being environmentally friendly and, needless to say, the tourism industry must also face the challenge of adapting to this new scenario. Sett...
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