Experiential Tourism is alive and well

In Canada, experiential tourism is alive and well, primarily because it is not just about the marketing. Marketing, when well crafted, plants "movies" or teases potential visitors in a thoughtful and delightful way about a possible new experience on the path to purchase.

Experiences in Canada are being developed in multiple jurisdictions that demonstrate the very thing that this article suggests is needed..."Trips should be designed for emotional experiences. Participants should think that the particular experience will be difficult to repeat in exactly the same way and that they have had a special privilege.” I agree. This is a fundamental requisite of a transformative visitor experienc

Celes Davar (Canada)