As 2026 approaches, travel is transforming at an unprecedented pace, fueled by a yearning for authentic, sustainable, and deeply personal experiences. A TUI study, in partnership with Appinio, surveyed 2,000 German travelers, revealing notable shifts in vacation preferences. It seems people are moving away from standard, pre-packaged holidays towards experiences that are revitalizing, engaging, and environmentally conscious. From this data, Tourism Review identified five key trends set to reshape global exploration in the coming year.
