Not for everybody

Dear Mr. Eagan,
Your article attempts to highlight the potential advantages and services of AI; however, I believe the tourism sector would have appreciated an analysis of the very low-level way in which public decision-making is taking place. I'm referring to the biased recommendations that are further saturating some destinations. Recommendations based on "likes" or other subjective values ​​that in no way reflect the veracity of the information. Once again, all sectors involved in tourism—airlines, OTAs, etc.—simply validate and satisfy customer searches. This is what I mean by the indiscriminate use of AI in global tourism.

Thank you very much.

Emilio Gimeno (Spain)