The truth is inconvenient, but it cannot be hidden. While many of the business activities in tourism are no longer possible for the time being, companies may remind the customers of possible holiday joys in the future. On their websites, tourism businesses should address the following questions that worry many partners and customers:
What about the safety of travelers at home and abroad? What is the current situation in the given destination that the company offers? What restrictions and security measures impact the offers of the company? What about the rebooking or even cancellation of the booked trips? When can business operations start again realistically?
Questions like these should be answered credibly and without errors: on the homepage, in social media, perhaps also in special newsletters, podcasts or video messages.