welcome to the nippy winter issue of our magazine. Take a hot cup of your favorite tea and enjoy the frosty pages of our publication. This time we invite you to warm up and while reading the Adventure section to try heli(copter) skiing or paragliding, to explore jumping stilts or even dive under the sea to visit the past. “Off the beaten path“ is exactly the direction we decided to take in the Heritage part this time. Ever heard of a clay mosque or Dracula’s birthplace? Get familiar with the once famous Hagi in Japan or the simple beauty of Papallacta in Ecuador and much more.
Innovation is the big issue of both Marketing and Business sections. Read about the many aspects of introducing new services and products in tourism, about the difficulties, risks as well as great achievements. Learn about the others’ mistakes and find out what are the best new marketing strategies for the travel trade.