TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...
TRAVEL PATTERNS ACROSS GERMAN-SPEAKING MARKETS IN 2022
The short trip portal “kurz-mal-weg” has analyzed its booking data for the new year of 2022. The results of the evaluation provide insights into the booking behavior as well as travel patterns among t ...
MOST FRENCH TRAVELERS WILL SPEND THEIR SUMMER IN FRANCE
While the inflation rises and spreads to almost all consumer goods, 58% of French are not ready to sacrifice their holidays this summer, 2023. ...
IMPACT OF GENERATIVE AI ON THE TRAVEL AND HOSPITALITY INDUSTRY
The travel industry is on the brink of a transformative shift as generative AI technology emerges, which is set to influence how travelers discover and book accommodation while also impacting the leve ...
