TRAVEL GIANTS INCREASE MARKETING SPENDING
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone ...
MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m ...
TIKTOK - AN IDEAL TOURISM MARKETING TOOL
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula ...
INNOVATION IN TOURISM? HOW TO TAKE THE SECTOR TO THE NEXT LEVEL
One of the few industries that is always changing and evolving is tourism. The experience of traveling today is completely different from 10 or even 5 years ago and of course, due to the pandemic, mor ...
TOURIST SERVICES IN PERU: A SECTOR IN CRITICAL CONDITION
The plane crash in Nasca that caused the death of seven people, five of them foreign tourists (three Dutch and two Chileans) after taking off from the Maria Reiche aerodrome, the disappearance of a Be ...
