TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...
VISITBRITAIN AIMS TO BOOST INBOUND TOURISM
The UK's national tourism promotion agency, VisitBritain, has launched a major new multi-million pound international campaign to boost inbound tourism in Britain. A relevant initiative as the country ...
QR CODES FOR MORE SUSTAINABLE TOURISM
QR codes, also known as quick response codes or rapid response ideograms, have become a crucial tool for developing various industries, including tourism. ...
TELEWORKING REPRESENTS A GREAT OPPORTUNITY FOR TOURISM SECTOR
Telework options multiplied precipitously during the Covid-19 confinements throughout 2020. During this time, we were forced to abruptly modify our lifestyles and adapt them to what would be a long ye ...
NIGHTLIFE IS ONE OF THE MAIN ATTRACTIONS IN SPANISH DESTINATIONS
During the summer, coastal tourist areas in Spain see a significant increase in social activity, particularly in leisure venues along the coast. A recent study by the National Federation of Leisure an ...
