ATHENS TO STEER TOURISTS OFF THE BEATEN TRACK

Richard Moor -
At the request of the Ministry of Tourism, Google is developing video and audio walks to discover the lesser-known sites and activities of the Greek capital. Athens plans to attract visitors to off th ...

FOREIGN TOURISTS HEAD TO MADRID AGAIN

Denise Chen -
The Madrid City Council has launched a number of campaigns in recent months to attract tourism amid the COVID-19 pandemic and, according to the recent data, they seem to have had a positive effect. ...

RUSSIAN TOURISTS DISCOVER NEW DESTINATION

Sara Thopson -
Russian travelers are increasingly looking for new destinations. In 2022, Russian tourists traveled abroad about 22.5 million times, up from 19.2 million in 2021, with Turkey as their most popular des ...

FRANCE TRYING TO ATTRACT CHINESE TOURISTS

Theodore Slate -
The Louvre Museum had 8.9 million visitors in 2023, close to its attendance level in 2019. However, the museum still misses its Asian tourists from Japan, Korea, and China. These visitors only made up ...

LUXURY TOURISM MARKET IN EUROPE WORTH BETWEEN 130 AND 170 BILLION EUROS

Larry Brain -
Luxury tourism in Europe is a market estimated at between 130 and 170 billion euros per year, which could triple within 10 years thanks to the development of certain destinations and investments in in ...