HOW TO HANDLE THE REPUTATION OF A TRAVEL DESTINATION

Kevin Eagan -
The influence of new technologies is already visible in the tourism sector. Most users turn to online alternatives when booking their trips. This means browsing platforms such as TripAdvisor, social m...

CHINESE TOURISTS INVADE GREECE AND INVEST

Nik Fes -
Chinese tourists are currently “invading” Greece in big numbers. Last year, 150,000 Chinese travelers visited the country. Usually they travel in groups, but more and more individual travelers are als...

NEW PACKAGE TRAVEL DIRECTIVE WORRIES EUROPEAN TOUR OPERATORS

Chris Grad -
On the 25th of November in 2015 the new Package Travel Directive was adopted. It entered into force on 31 December 2015 and the EU Member States have to transpose it by 1 January 2018. The directive w...

GAMES TO KEEP BOREDOM AT BAY WHEN STUCK AT AIRPORT

Bill Alen -
Imagine you enter the airport jumping with excitement that you are going home or a holiday destination to get away from your hectic life for a while. But as soon as you enter you hear that your flight...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...