SUSTAINABILITY: THE TOURISM INDUSTRY FUTURE SCENARIOS
Our natural resources are drying up. Whether we like it or not, whether our customers like it or not, we must gradually prepare ourselves for major changes. We must ask ourselves some essential questi ...
BACK TO THE FUTURE: MASS TOURISM IS ALIVE
For some fifty years, mass tourism was the dominant tourism development model. Since the early 70s, everything has been carefully planned to allow as many people as possible to discover the planet. As ...
THE FUTURE OF DIGITAL TOURISM MARKETING
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...
BOOKING.COM STOPPED ITS SUSTAINABILITY PROGRAM
Booking com has discontinued its "Travel Sustainable Program" globally after the Dutch Authority for Consumers and Markets (ACM) criticized it as misleading. ...
REMOTE WORK CHANGING THE REASONS FOR TRAVEL
Traveling has been changing at its core during the past years, a change driven by the newfound flexibility of remote work or telecommuting. ...
