THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

SKIING AND CRUISES: HALAL TOURISM IS ENTERING THE ERA OF LUXURY

Justin N. Froyd -
Halal tourism is growing rapidly. However, some Muslim tourists are now abandoning popular destinations in favor of more luxurious stays....

AMAZON TOURISM TECHNOLOGY: THE (RE) CONQUEST OF TRAVEL INDUSTRY

Justin N. Froyd -
Amazon is stepping up investments, particularly in the development of technology solutions, and expanding its strategic partnerships with leading online travel agencies to strengthen its footprint in ...

GERMANY: BUSINESS TRAVELERS APPRECIATE DIGITALIZATION

Nik Fes -
It sounds like a sci-fi movie. Pieces of luggage rolling by themselves and showing the owner where they are. 73% of business travelers would like to try the so-called “smart luggage”. Or at least thes...

HYATT: HOTEL CHAIN LEAVING GIANT OTA’S?

Michael Trout -
One of the world’s largest hotel chains is fighting its online booking platforms (OTA). Hyatt is threatening Expedia and its partner portals that its hotels will leave the booking websites. ...
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