ITALY: NEW TOURISM STRATEGY BASED ON DIGITALIZATION

Daniel A. Tanner -
Italy has officially presented the 2017-2022 program for tourism. Technology will play an important role to increase the quality and integration of policies with the project called Industry 4.0 to rev...

TOURISM TO CUBA DECREASED IN 2018

Wayne M. Gore -
According to official data, the tourism revenues of Cuba fell by 4.6% last year. The country welcomed 15% fewer European visitors. Tourism to Cuba decreased and the outlook for the current year is not...

ITALIAN DIGITAL TOURISM REACHES WORTH OF MORE THAN 14 BILLION EUROS

Nik Fes -
The digital tourism market in Italy continues to grow and is currently worth 14.2 billion euros. This year it grew by 8% compared to 2017, according to the estimates of the Observatory for digital inn...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

GOLDEN WEEK SERVES AS A BOOST FOR CHINESE ECONOMY

Pat Hyland -
Millions of Chinese travelers visited various tourist sites and went shopping around China and abroad during the Golden Week in October. Their consumption power shows that tourism is a sector that cou...
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