GERMANY’S STRONG “NATION BRAND” SUPPORTS TOURISM SECTOR
The Covid-19 pandemic is having a massive effect on the tourism industry worldwide, but many countries are slowly recovering and getting closer to pre-crisis levels. One of these countries is Germany, ...
TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...
HOTEL TECHNOLOGIES ARE RESHAPING THE INDUSTRY
Advanced hotel technologies are transforming the hospitality landscape, reshaping everything from booking to guest experience. ...
GERMANY'S COUNTRY BRAND GETS THE TOP POSITION AGAIN
In the Anholt Ipsos Nation Brands Index (NBI) 2022, which studies perceptions of countries around the world, Germany takes the top position in the ranking of 60 countries for the sixth time in a row a ...
DIGITAL TOURISM: HOW TO DESIGN AND OPTIMIZE YOUR ONLINE STRATEGY
The use of social media, the expansion of flight booking apps, websites that list and compare accommodations in any part of the world, the concept of low-cost airlines, the decreasing importance of tr ...
