THE NUMBER OF CHINESE TOURISTS IN SWITZERLAND ON THE RISE

Theodore Slate -
Switzerland attracts more tourists from China than ever. The Switzerland Travel Centre, the official and largest tour operator in the country, recorded over 15% growth in bookings of Chinese tourists ...

CHINESE TOURISM: TRAVEL TECHNOLOGIES TO SHAPE THE SECTOR

Justin N. Froyd -
The rapid development of modern technology introduces smartness and convenience to all aspects of our modern life and environment, including the efficient operations of private businesses, government/...

HOW INSTAGRAM HAS SHAPED THE TOURISM BUSINESS

Pat Hyland -
Did you know that 48% of Instagram users use this social network to discover and choose the destinations they will visit during their trips? The figure has been growing over the years, making it an es...

TRAVEL BEHAVIOR AND PREFERENCES OF GERMAN TRAVELERS REVEALED

Nils Kraus -
Germans love traveling. From multi-day city breaks, hiking holidays, cycling or cruises to casual beach holidays, which are the most popular according to statistics, German travelers like it all. Acco...

ONLINE TOURISM MARKETING AND WHY IS IT IMPORTANT FOR YOU?

Nils Kraus -
When it comes to tourism strategies, marketing has positioned itself, without a doubt, as the main tool for most companies directly or indirectly involved in the travel and hospitality industry. Why?...
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