TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them. ...
STUDY: TRAVEL TECHNOLOGY INVESTMENT IS UP IN 2024
A recent global study, named Travel Technology Investment Trends and conducted by Amadeus, found a strong interest in investing in the travel industry in 2024. The study was conducted in the fourth qu ...
CHINESE NEW YEAR VACATIONS BECAME VERY POPULAR AGAIN
Chinese citizens have resumed travel intensively during the Lunar New Year according to Fliggy, Alibaba Group's online travel platform, which claims that long-haul travel bookings in China increased f ...
TRAVEL GIANTS INCREASE MARKETING SPENDING
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone ...
POPULAR TRAVEL DESTINATIONS FOR CHINESE TOURISTS REVEALED
According to the latest data in 2023, the top destinations for Chinese tourists in their European travels are Italy, Switzerland, France, and Germany. ...
