A WAVE OF LAYOFFS IN TRAVEL TECH COMPANIES
Several travel tech companies across the Atlantic have announced layoffs since the summer. Expedia, TripAdvisor, Navan, and now Sojern, a digital marketing platform for the tourism industry, have anno ...
GLOBAL PROBLEMS AFFECT THAI TOURISM
Thai tourism is expected to be affected by recession, inflation, the cost-of-living crisis and rising travel costs from the second quarter of next year, warned the Tourism Authority of Thailand (TAT). ...
BLEISURE TOURISM IS THE FUTURE OF BUSINESS TRAVEL
Bleisure tourism is an emerging concept that has a place in the travel industry and whose expansion has occurred in recent years as the needs of MICE tourism or business tourism have increased. It foc ...
SMS MARKETING FOR TOURISM IS A USEFUL TOOL
There are numerous strategies of promotion and communication, but to well inform your customers and prospects, or to propose new tourist destinations or promotional offers, nothing is like the sending ...
DESTINATION MARKETING – DEMOGRAPHIC DATA ARE STILL ESSENTIAL
A recent Digital Tourism Think Tank (DTTT) study, titled "State of Destination Marketing 2024," sheds light on the current trends and challenges the tourism industry faces. The study surveyed approxim ...
