TOP FIVE PILLARS TO ESTABLISH A DISTINCTIVE BRAND IDENTITY
The brand image of travel and hospitality services is fundamental for current and potential customers. Having a clear and distinct brand identity can aid in forming an emotional bond with customers, e ...
BLOCKCHAIN TECHNOLOGY – A BREAKTHROUGH FOR THE TRAVEL INDUSTRY
Over the past few years, Blockchain technology has generated considerable excitement across many sectors. This is largely because it has the potential to radically change the way transactions are cond ...
BUSINESS TOURISM IN BRAZIL IS 15% ABOVE PRE-PANDEMIC LEVELS
The business tourism industry has experienced growth this year, as reported by the Brazilian Association of Corporate Travel Agencies (Abracorp). In the first five months of the year, the sector gener ...
GEN Z CONCERNED ABOUT THEIR ECOLOGICAL IMPACT WHEN TRAVELING
YouGov has conducted a new international report on the travel behaviors and preferences of Gen Z. The findings reveal that they are concerned about the ecological impact of travel. ...
UBER TARGETS A WIDE RANGE OF TRAVEL SERVICES
Uber wants to expand its frontiers and include travel. Or, at least, that's what can be gleaned from their latest news. The mobility provider platform wants to become a "super tourism app". ...
