Marketing/Post-pandemic Tourism Marketing

Tourism marketing is getting ready for the post-pandemic times of ongoing recovery. While it may seem logical that destinations make extensive efforts to attract visitors, some cities are quite please ...

COLORS OF TOURISM: A MARKETING OPPORTUNITY

Kevin Eagan -
Colors – there is so much magic and meaning behind them. The advertising industry, through tourism neuromarketing, is taking advantage of that to get into the heart of the consumer. The colors of tour ...

THE FUTURE OF DIGITAL TOURISM MARKETING

Larry Brain -
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...

ARTIFICIAL INTELLIGENCE IN THE HANDS OF TOURISM MANAGEMENT

Artificial intelligence is significantly impacting various industries, including tourism. AI is revolutionizing the tourism sector by helping tourism management professionals increase growth and impro ...

TOP 5 MARKETING TIPS TO BOOST HOTEL RECOVERY

To fully boost the hotel recovery process, there are several marketing tips that accommodation facilities can put into practice. If they take them into account, they will easily attract guests who are ...