TOP 5 MARKETING TIPS TO BOOST HOTEL RECOVERY

To fully boost the hotel recovery process, there are several marketing tips that accommodation facilities can put into practice. If they take them into account, they will easily attract guests who are ...

THE FUTURE OF DIGITAL TOURISM MARKETING

Larry Brain -
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...

TOURISM MARKETING STRATEGIES IN 2021

Kevin Eagan -
Tourism marketing strategies are all about highlighting the qualities of products and services that aim to meet the needs of current and potential customers, in order to achieve the goals outlined in ...

TRAVEL GIANTS INCREASE MARKETING SPENDING

Vanderlei J. Pollack -
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone ...

WAYS TO INCREASE HOTEL PROFITABILITY

Sara Thopson -
Hotels can improve their profitability by starting with the basics - understanding their costs and expenses. ...