MARKETING: WHICH SOCIAL MEDIA PLATFORMS TO USE?

Larry Brain -
Social media platforms are a crucial part of the inspiration and research process regarding travel. However, its role in the travel industry goes beyond just showcasing picturesque locations. Social m ...

BUSINESS TRAVEL HELPS KEEP EMPLOYEES ENGAGED

Michael Trout -
Harvard Business Review and American Express Global Business Travel (Amex GBT) have recently published a new report titled "Business Growth: A Strategy for Success in Times of Change". In this report, ...

TOURISM INDUSTRY IN GUATEMALA IN CRISIS

Gary Diskin -
The tourism industry in Guatemala is worried about the recent lockdowns' negative impact on their slow recovery from the pandemic. ...

WHEN WILL CHINESE TOURIST COME TO EUROPE?

Gary Diskin -
The world eagerly awaits the influx of Chinese tourists after the Covid-19 restrictions were removed. Now that Chinese tourists can travel abroad once more, will they return to Europe soon? ...

RECORD SUMMER SEASON FOR THE SWISS HOTEL INDUSTRY

Denise Chen -
The Swiss hotel industry had a remarkable summer season, thanks to the arrival of American tourists and the gradual return of Chinese tourists. Tourism professionals are optimistic about the upcoming ...