TOP FIVE PILLARS TO ESTABLISH A DISTINCTIVE BRAND IDENTITY

Anna Luebke -
The brand image of travel and hospitality services is fundamental for current and potential customers. Having a clear and distinct brand identity can aid in forming an emotional bond with customers, e...

BUSINESS TOURISM IN BRAZIL IS 15% ABOVE PRE-PANDEMIC LEVELS

Nik Fes -
The business tourism industry has experienced growth this year, as reported by the Brazilian Association of Corporate Travel Agencies (Abracorp). In the first five months of the year, the sector gener...

GEN Z CONCERNED ABOUT THEIR ECOLOGICAL IMPACT WHEN TRAVELING

Joe McClain -
YouGov has conducted a new international report on the travel behaviors and preferences of Gen Z. The findings reveal that they are concerned about the ecological impact of travel....

THE CONCIERGE SERVICES MARKET IN HOTELS WILL REACH US$1.24 BILLION IN 2030

Theodore Slate -
Research from Research & Markets shows that the concierge services market was valued at $711.28 million last year. It is projected to grow to $765.28 million in 2024 and reach $1.24 billion by 2030, w...

THE NEW TOURISM PROFESSION - TRAVEL PLANNER

Bill Alen -
The travel industry has transformed in recent years. Travelers now seek tailor-made, atypical, or eco-responsible trips rather than mass tourism....
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