EUROPEAN COUNCIL INTRODUCED A DIRECTIVE TO COMBAT GREENWASHING

Kevin Eagan -
False advertising of trips or hotels as more environmentally friendly than they are should be now a thing of the past. This is not just great news for the tourism industry, but also a promising develo...

HORSE RACING TODAY: TRADITION, SPECTACLE, AND THE CHALLENGES OF AN EVOLVING SPORT

Andrea Hausold -
With over two centuries of history, horse racing is part of the sporting soul of our country. It is a sport that combines adrenaline, elegance, and a unique connection between humans and animals, whic...

AESTHETIC TOURISM - THE NEW TRAVEL TREND FOR GENERATION Z

Andrew J. Wein -
Promoting tourism through social networks has seen a significant boost, leading to a new travel trend called aesthetic tourism. Social media platforms have made it easier for people to explore new pla...

IMPACT OF GENERATIVE AI ON THE TRAVEL AND HOSPITALITY INDUSTRY

William Law -
The travel industry is on the brink of a transformative shift as generative AI technology emerges, which is set to influence how travelers discover and book accommodation while also impacting the leve...

TOURISM MARKETING EVOLVES TOWARD SOCIAL MEDIA

Gary Diskin -
Modern tourists are unsatisfied with stock images of idyllic destinations in fancy brochures. Instead, they now seek genuine experiences and increasingly rely on social media to find them....
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