SAUDI ARABIA: AIRLINE TICKETS BECOME VISAS

Laura Maudlin -
Saudia, the Saudi Arabia national airline, launches "Your Ticket Your Visa" campaign. Its aim is to facilitate access to Saudi Arabia for travelers. The campaign includes a digital integration system ...

VISITBRITAIN AIMS TO BOOST INBOUND TOURISM

Samuel Dorsi -
The UK's national tourism promotion agency, VisitBritain, has launched a major new multi-million pound international campaign to boost inbound tourism in Britain. A relevant initiative as the country ...

UK TOURISM LAUNCHED THE MOST PROMINENT AD CAMPAIGN IN ITS HISTORY

William Law -
Last Saturday, millions of people worldwide watched on TV and on all other media the most extensive publicity ever made, broadcast for free, in a tourist destination: the ceremony of the coronation of...

THE FUTURE OF DIGITAL TOURISM MARKETING

Larry Brain -
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States....

JAPAN WILL ACCEPT 5,000 FOREIGN VISITORS PER DAY

Ashley Nault -
Japanese entry restrictions are progressively becoming less strict. While the current limit is around 3,500 new entries per day, it will soon be increased to 5,000 foreign visitors....
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