The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States....
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone...
The Hotel Electronic Distribution Network Association (HEDNA), along with NYU and RateGain, recently published their second annual State of Distribution report. This report gives hoteliers an in-depth...
Hotels can improve their profitability by starting with the basics - understanding their costs and expenses....
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper...
