TRAVEL PLATFORM TO BECOME “TRAVEL FACEBOOK”?

Theodore Slate -
The world’s largest travel platform, TripAdvisor, has announced a new social user experience on its website. According to experts, the live version will be available later this year....

TOURISM INDUSTRY STAKEHOLDERS USE ONLINE ADVERTISING IN VARIOUS WAYS

Theodore Slate -
In a study entitled "State of the Industry: The 2019 Report on Travel Advertising", Sojern looks at the players in the tourism industry and their digital advertising campaigns. 600 tourism marketers w...

AIRBNB DEVELOPMENT: MOVING TOWARDS END-TO-END TRAVEL PLATFORM

Nik Fes -
Over five million properties in more than 80,000 cities around the world, millions of hosts and guests, $ 31 billion in revenue. In just ten years, Airbnb has risen exponentially and has become one of...

DESTINATION MARKETING: GOOGLE MAPS TO OFFER PROMOTED PINS

Gregory Dolgos -
The giant search engine, Google, will roll out a new advertising program, which will help to offer more local adverts to consumers using the popular GPS-based Google Maps app. Under the new program, v...

VIRTUAL REALITY IN TOURISM BECOMING MORE REAL

Bill Alen -
At a time when tourism is becoming increasingly "experiential", interactive immersion is becoming a driving factor in the purchasing experience of tourism clients. Virtual reality in tourism plays an ...
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