UNIQUE AND UNUSUAL - BRAND NEW OPPORTUNITY FOR PUBLICITY

After a short summer break, we are glad to introduce an exclusive opportunity for publicity with our new Tourism Review series of articles titled “Unique & Unusual”. The publications will present va...

HOTELS: CUSTOMER REVIEWS VALUED MORE THAN THE BRAND

Vanderlei J. Pollack -
In their most recent study, Expedia Group analyzed the criteria used by tourists when choosing hotels. As a result, customer reviews are among the main criteria for their decision....

TOURISM DIRECTORIES MOVE TO SINGLE MULTILINGUAL PLATFORM

Three successful online tourism directories have been brought together to form a comprehensive single digital platform, presenting tourism industry stakeholders in three sub-categories, catering for t...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

HILTON INTRODUCES NEW MICRO-HOTEL CONCEPT

The Hilton Group, which will soon be 100 years old, officially announced the launch of the new Motto brand this week. The concept includes the so-called micro hotels with urban flair in attractive loc...
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