HOTELS: CUSTOMER REVIEWS VALUED MORE THAN THE BRAND

Vanderlei J. Pollack -
In their most recent study, Expedia Group analyzed the criteria used by tourists when choosing hotels. As a result, customer reviews are among the main criteria for their decision....

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

HILTON INTRODUCES NEW MICRO-HOTEL CONCEPT

The Hilton Group, which will soon be 100 years old, officially announced the launch of the new Motto brand this week. The concept includes the so-called micro hotels with urban flair in attractive loc...

TRAVEL PLATFORM TO BECOME “TRAVEL FACEBOOK”?

Theodore Slate -
The world’s largest travel platform, TripAdvisor, has announced a new social user experience on its website. According to experts, the live version will be available later this year....

INBOUND TOURISM IN GERMANY TO INCREASE

Laura Maudlin -
Germany’s tourism inflow is expected to grow. This is confirmed by the quarterly data from Germany Travel, the German tourism organization....
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