THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

TOP 5 MARKETING STRATEGIES TO WIN OVER CHINESE TRAVELERS

Pat Hyland -
Tourists from China are becoming a group increasingly targeted by tourism organizations and travel companies all around the world. The truth is that a lot of them are traveling and they spend a lot. M...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

MARKETING STRATEGIES IN THE TOURISM SECTOR

Ashley Nault -
Social networks are very important for most industries, but this is especially true in the case of tourism marketing in Spain and elsewhere....

SLOVAKIAN TOURISM MARKETING FACES LOWER BUDGET

Bill Alen -
The promotion of Slovakian tourism destinations will have to cope with lower budget. The draft budget of the state for the next year suggests lower amount of money for tourism marketing. The Transport...
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