TOP 4 TOURISM MARKETING TRENDS

James Morris -
In the digitalized world tourist boards, businesses, venues cannot afford to ignore the social networks as well as other marketing tools. Social media are part of the most important tourism marketing ...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

TOP 5 MARKETING STRATEGIES TO WIN OVER CHINESE TRAVELERS

Pat Hyland -
Tourists from China are becoming a group increasingly targeted by tourism organizations and travel companies all around the world. The truth is that a lot of them are traveling and they spend a lot. M...

PANAMA LAUNCHING A NEW PROMO CAMPAIGN

Theodore Slate -
The international marketing of Panama as a destination for shopping, culture, beaches and nature is central to the short-term plan coming out of the local Tourism Authority....

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...
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