THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

TOP 5 MARKETING STRATEGIES TO WIN OVER CHINESE TRAVELERS

Pat Hyland -
Tourists from China are becoming a group increasingly targeted by tourism organizations and travel companies all around the world. The truth is that a lot of them are traveling and they spend a lot. M...

CATALAN TOURISM PLAN LAUNCHED TO INCREASE TOURIST EXPENDITURE

Justin N. Froyd -
David Font, director of the Catalan Tourist Board (CBT), introduced the Tourism Marketing Plan 2018-2022, whose main objective is for Catalonia to become one of the top three tourist destinations in E...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

SLOVAKIAN TOURISM MARKETING FACES LOWER BUDGET

Bill Alen -
The promotion of Slovakian tourism destinations will have to cope with lower budget. The draft budget of the state for the next year suggests lower amount of money for tourism marketing. The Transport...
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