THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

TOP 5 MARKETING STRATEGIES TO WIN OVER CHINESE TRAVELERS

Pat Hyland -
Tourists from China are becoming a group increasingly targeted by tourism organizations and travel companies all around the world. The truth is that a lot of them are traveling and they spend a lot. M...

TURKEY: 100 BILLION DOLLARS IN TOURISM REVENUES BY 2023

Laura Maudlin -
The tourism revenues in Turkey could reach 100 billion dollars by 2023 with the digitization of tourism enterprises, according to the managing director of a Turkish technology and tourism company....

CATALAN TOURISM PLAN LAUNCHED TO INCREASE TOURIST EXPENDITURE

Justin N. Froyd -
David Font, director of the Catalan Tourist Board (CBT), introduced the Tourism Marketing Plan 2018-2022, whose main objective is for Catalonia to become one of the top three tourist destinations in E...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...
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