TOP 5 MARKETING STRATEGIES TO WIN OVER CHINESE TRAVELERS

Pat Hyland -
Tourists from China are becoming a group increasingly targeted by tourism organizations and travel companies all around the world. The truth is that a lot of them are traveling and they spend a lot. M...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

SWISS TOURISM MARKETING NEEDS TO CHANGE

Kevin Eagan -
Like the human cargo of a cruise ship giant over Venice, displeasure over mass tourism is waking up in Switzerland as well. “You can barely ride the bicycle along the Zytgloggen, because the hordes of...

RUSSIAN TOURISM BOOM IN ISRAEL

Dan Rang -
Israel is experiencing a tourism boom. The Tourism Ministry reported the highest ever inflow of tourists in November. The authorities recorded 287,900 visitors during the month. This number represents...

CENTRAL AND EASTERN EUROPE INCREASINGLY ATTRACTIVE FOR CHINESE TOURISTS

Wayne M. Gore -
Chinese tourists are increasingly heading to Central and Eastern Europe. Based on an initiative by the European Union, 10.3% more Chinese visitors travelled to this region between May and August 2018,...
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