TOP 5 MARKETING STRATEGIES TO WIN OVER CHINESE TRAVELERS

Pat Hyland -
Tourists from China are becoming a group increasingly targeted by tourism organizations and travel companies all around the world. The truth is that a lot of them are traveling and they spend a lot. M...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

VIENNA TAKING MEASURES TO TACKLE POTENTIAL OVER-TOURISM

Nik Fes -
In November 2018, Vienna achieved a new tourism record with 1.3 million overnight stays (+15.5%). For the period from January to November 2018, there were 14.8 million overnight stays and an increase ...

SWISS TOURISM MARKETING NEEDS TO CHANGE

Kevin Eagan -
Like the human cargo of a cruise ship giant over Venice, displeasure over mass tourism is waking up in Switzerland as well. “You can barely ride the bicycle along the Zytgloggen, because the hordes of...

QUEBEC PLANS TO ATTRACT MORE FRENCH TOURISTS

Anna Luebke -
Quebec City Tourism hopes to convince as many French tourists as possible to visit the region in the coming years through an increased budget of $1 million....
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