THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

ONLINE TOURISM MARKETING AND WHY IS IT IMPORTANT FOR YOU?

Nils Kraus -
When it comes to tourism strategies, marketing has positioned itself, without a doubt, as the main tool for most companies directly or indirectly involved in the travel and hospitality industry. Why?...

VIENNA TAKING MEASURES TO TACKLE POTENTIAL OVER-TOURISM

Nik Fes -
In November 2018, Vienna achieved a new tourism record with 1.3 million overnight stays (+15.5%). For the period from January to November 2018, there were 14.8 million overnight stays and an increase ...

THAILAND: TOURISM AUTHORITY REVISES THE 2019 FORECAST

Andrea Hausold -
The Tourism Authority of Thailand (TAT) has revised down its growth forecast for this year, bringing the estimated number of international arrivals to 40.2 million, below the 41.3 million targeted wit...

HOTEL MARKETING: EVERYTHING YOU SHOULD KEEP IN MIND

Samuel Dorsi -
To succeed in such a huge yet highly diversified industry like the hotel and hospitality field, which is constantly evolving, it is important to keep up with the latest trends to avoid being left behi...
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