SWISS TOURISM RECOVERING AFTER THE CURRENCY SHOCK
The Swiss tourism industry has been in a crisis since the euro-franc shock in January 2015 but there are signs of recovery and it seems that the situation is gradually turning around. As a reminder, t...
HOTEL CHAINS EXPAND THE SWISS HOSPITALITY MARKET
While the overall Swiss hospitality market shrank in 2017, the hotel chains grew significantly. The expansion mainly regards the economy segment of big cities....
SWISS TOURISM FACES A WAVE OF REDUNDANCIES
After a record year, Swiss tourism is now experiencing a crash. According to a KOF study, the corona pandemic is causing an unprecedented slump. A wave of redundancies and bankruptcies is likely to fo...
SWITZERLAND: NON-HOTEL ACCOMMODATION SHARE GROWING FAST
Apartments, campgrounds and Airbnb accommodation are booming, while the share of classic hotels is declining in Switzerland. Paradoxically, however, Swiss hotels are doing well. In the winter season t...
SWISS TOURISM MARKETING NEEDS TO CHANGE
Like the human cargo of a cruise ship giant over Venice, displeasure over mass tourism is waking up in Switzerland as well. “You can barely ride the bicycle along the Zytgloggen, because the hordes of...
