TOP 4 TOURISM MARKETING TRENDS

James Morris -
In the digitalized world tourist boards, businesses, venues cannot afford to ignore the social networks as well as other marketing tools. Social media are part of the most important tourism marketing ...

Luxury Hotels Offer Free Stays for Pictures on Social Media

Nils Kraus -
In just a few years, social media have risen to become one of the most effective marketing channels, with the ability to reach millions of potential customers all over the world. It is thus not surpri ...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

GERMAN CITY MARKETING – HAMBURG IS THE LEADER

Pat Hyland -
Efficient city marketing is crucial in building positive image, even in the face of political or economic crisis. Hamburg is one of the German cities that has consistently managed to maintain positive...

SWARM INTELLIGENCE AND THE CURRENT TOURISM MARKET

Nik Fes -
Swarm intelligence is the collective behavior of decentralized, self-organized systems, natural or artificial. Ants are species that are very well known for their specific behavior in groups. The ques...
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