THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

GERMAN CITY MARKETING – HAMBURG IS THE LEADER

Pat Hyland -
Efficient city marketing is crucial in building positive image, even in the face of political or economic crisis. Hamburg is one of the German cities that has consistently managed to maintain positive...

TOURISM INDUSTRY STAKEHOLDERS USE ONLINE ADVERTISING IN VARIOUS WAYS

Theodore Slate -
In a study entitled "State of the Industry: The 2019 Report on Travel Advertising", Sojern looks at the players in the tourism industry and their digital advertising campaigns. 600 tourism marketers w...

SWARM INTELLIGENCE AND THE CURRENT TOURISM MARKET

Nik Fes -
Swarm intelligence is the collective behavior of decentralized, self-organized systems, natural or artificial. Ants are species that are very well known for their specific behavior in groups. The ques...

BEST DIGITAL MARKETING TIPS FOR TOURISM SECTOR

Michael Trout -
When it comes to digital marketing and management in today’s tourism industry, companies have to face an enormous challenge to break into the travel market segment and fight against the traditional wa...
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