SOCIAL MEDIA BOOST THE OVER-TOURISM CRISIS

Andrea Hausold -
Social media can be blamed for spreading fake news, compromising one’s privacy and some people are blaming it for ruining some of the world’s top tourism destinations. Once, visitors would travel to s...

SOCIAL MEDIA OVERVIEW FOR TRAVEL COMPANIES AND USERS

Andrew J. Wein -
Google has announced that the closure of the general public version of Google+ will be effective on April 2. The American giant was relying heavily on its social network Google+. But success has never...

TRAVEL PLATFORM TO BECOME “TRAVEL FACEBOOK”?

Theodore Slate -
The world’s largest travel platform, TripAdvisor, has announced a new social user experience on its website. According to experts, the live version will be available later this year....

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

HOW DO INFLUENCERS REALLY AFFECT THE DESTINATION CHOICE?

Nik Fes -
The organizers of the recent WTM published a study dedicated to “digital influencers” and the fact that they have little influence on the holiday destination choice of consumers....
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