Luxury Hotels Offer Free Stays for Pictures on Social Media

Nils Kraus -
In just a few years, social media have risen to become one of the most effective marketing channels, with the ability to reach millions of potential customers all over the world. It is thus not surpri ...

ETHICAL/ Social Media, Selfies and Ethics

Nik Fes -
Taking pictures while on holiday is so natural that not many tourists would even consider they should think twice before taking a photograph of some interesting object, person or animal. However, ther ...

TRAVEL PLATFORM TO BECOME “TRAVEL FACEBOOK”?

Theodore Slate -
The world’s largest travel platform, TripAdvisor, has announced a new social user experience on its website. According to experts, the live version will be available later this year....

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

HOW DO INFLUENCERS REALLY AFFECT THE DESTINATION CHOICE?

Nik Fes -
The organizers of the recent WTM published a study dedicated to “digital influencers” and the fact that they have little influence on the holiday destination choice of consumers....
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