PANAMA’S TOURISM PROMOTION FOCUSES ON DOMESTIC TRAVEL

Dan Rang -
The Tourism Authority of Panama (ATP) announced the official launch of a tourism promotion campaign focusing on domestic travel during 2016-2017. The campaign is divided into two stages "Your Panama,...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

NEW CAMPAIGN TO HELP THE NORTH OF PERU DAMAGED BY FLOODS

Tomas Haupt -
The Peruvian government announced its aim to boost north of Peru tourism sector. The region like much of the country has suffered a number of floods and torrential rains leaving over 700,000 people ho...

TOURISM IN TUSCANY EXPECTING MORE VISITORS FROM THE FAR EAST

Pat Hyland -
Last year was very positive for tourism in Tuscany. The number of visitors grew by 3%, consolidating last year’s growth of 2.9%. This positive trend was mainly driven by foreign tourists (+3.5%), but ...

PORTUGAL LAUNCHES A EUR1 MILLION MARKETING CAMPAIGN

Tomas Haupt -
Portuguese government approved an “aggressive” marketing campaign for Algarve and Madeira, the destinations with a greater incidence of British tourists, to circumvent the recovery of Turkey, Tunisia ...
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