SOLIDARITY CAMPAIGN FOR VENICE LAUNCHED AFTER DISASTROUS FLOODS

Justin N. Froyd -
In mid-November, the world-famous Italian lagoon city of Venice, a UNESCO World Heritage Site in its entirety, was hit by particularly severe flooding. This resulted not only in enormous damage to the...

THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

NEW CAMPAIGN TO HELP THE NORTH OF PERU DAMAGED BY FLOODS

Tomas Haupt -
The Peruvian government announced its aim to boost north of Peru tourism sector. The region like much of the country has suffered a number of floods and torrential rains leaving over 700,000 people ho...

TOURISM IN TUSCANY EXPECTING MORE VISITORS FROM THE FAR EAST

Pat Hyland -
Last year was very positive for tourism in Tuscany. The number of visitors grew by 3%, consolidating last year’s growth of 2.9%. This positive trend was mainly driven by foreign tourists (+3.5%), but ...

PORTUGAL LAUNCHES A EUR1 MILLION MARKETING CAMPAIGN

Tomas Haupt -
Portuguese government approved an “aggressive” marketing campaign for Algarve and Madeira, the destinations with a greater incidence of British tourists, to circumvent the recovery of Turkey, Tunisia ...
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