THE FUTURE OF DIGITAL TOURISM MARKETING

Larry Brain -
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States....

TIKTOK - AN IDEAL TOURISM MARKETING TOOL

Laura Loss -
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula...

VISITBRITAIN AIMS TO BOOST INBOUND TOURISM

Samuel Dorsi -
The UK's national tourism promotion agency, VisitBritain, has launched a major new multi-million pound international campaign to boost inbound tourism in Britain. A relevant initiative as the country ...

ECUADOR TO INVEST USD 3.3 MILLION IN INTERNATIONAL TOURISM MARKETING

Kevin Eagan -
The Ministry of Tourism of Ecuador presented the Marketing Plan for 2022, as well as the objectives up to 2025. The 2022 to 2025 tourism investment budget is USD 47.3 million, divided in four years, ...

TIKTOK AS A MARKETING TOOL FOR DESTINATION BRANDING

Cecilia Garland -
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide....
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