THE IMPORTANCE OF CONTENT MARKETING FOR TOURISM INDUSTRY

Anna Luebke -
Content marketing is increasingly added to the marketing mix of advertising companies in the tourism industry. A content coordinated media presentation of a company or a region forms the basis for a s...

AMSTERDAM TOURISM AUTHORITIES FACE IMPROPER BEHAVIOR OF TOURISTS

Gary Diskin -
Amsterdam tourism authorities are displeased with numerous incidents of locals complaining about the behavior of tourists in the city center. Many times, the visitors are drunk, noisy, and messy. The ...

PORTUGAL LAUNCHES A EUR1 MILLION MARKETING CAMPAIGN

Tomas Haupt -
Portuguese government approved an “aggressive” marketing campaign for Algarve and Madeira, the destinations with a greater incidence of British tourists, to circumvent the recovery of Turkey, Tunisia ...

SWARM INTELLIGENCE AND THE CURRENT TOURISM MARKET

Nik Fes -
Swarm intelligence is the collective behavior of decentralized, self-organized systems, natural or artificial. Ants are species that are very well known for their specific behavior in groups. The ques...

BERLIN TOURISM FACING A DIFFICULT YEAR AMID AIR BERLIN BANKRUPTCY

Gregory Dolgos -
When asked about the number of visitors in Berlin this year, Burkhard Kieker from VisitBerlin said that he did not know. The CEO sought a “moderate growth of 1.5 to 3 percent”, but whether the numbers...
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