WELLNESS TOURISM IN ITALY LAUNCHING A NEW PROJECT

Daniel A. Tanner -
A new project that aims at boosting Italian wellness tourism has been launched under the title Terme d’Italia....

ITALIAN TOURISM INDUSTRY STEADILY ON THE RISE

Pat Hyland -
Tourism industry in Italy has become the most important growth provider for the country’s economy this year. The trend is expected to continue in 2017/18 as well. The gross domestic product is expecte...

ITALY TO FOCUS MORE ON SLOW TOURISM

Tomas Haupt -
Instead of mass tourism, Italy wants to focus more and more on the so called “slow tourism”. Italian Minister of Culture Dario Franceschini has set up an internet portal for eco-conscious travelers wh...

SHOPPING TOURISM IS GROWING IN ITALY

Nik Fes -
The demand for shopping tourism in Italy is growing. Double-digit growth has been registered from Japan (+20%), China (+15%), Korea (+10-20%) and the USA (10%). But even Spain showed some signs of gro...

ITALY TO FOCUS ON DIFFERENT SOURCE MARKETS

Samuel Dorsi -
China is one of the most interesting source markets for Italian tourism, and the Italian tourism board (Enit) intends to ride the positive wave, also increasing the reference targets. This is confirme...
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