TOP 5 ESSENTIAL TIPS TO INCREASE DIRECT BOOKING

Anna Luebke -
Online Travel Agencies (OTAs), like Expedia and Booking.com are responsible for a large portion of online hotel room reservations but at the same time demand 10 to 15 percent in commission fees. Indep...

ONLINE REVIEWS AND THEIR IMPACT ON TRAVEL BOOKING

William Law -
A recent study conducted by TripAdvisor, in partnership with Ipsos MORI, among 23,000 users of the server throughout 12 markets revealed the huge impact online reviews have on travel booking....

E-TOURISM IN FRANCE STEADILY GROWING

Chris Grad -
E-tourism in France continues to grow strong. This is the central theme of the 12th edition of the “French Online Travel Overview”, a study conducted by Phocuswright, a travel market research company....

HYATT: HOTEL CHAIN LEAVING GIANT OTA’S?

Michael Trout -
One of the world’s largest hotel chains is fighting its online booking platforms (OTA). Hyatt is threatening Expedia and its partner portals that its hotels will leave the booking websites. ...

HOTEL REVIEWS – ARE THEY STILL USEFUL?

Pat Hyland -
From “top location” over “breakfast buffet could have been more luxurious” to “absolute service disaster”. When booking their holidays, many people trust the hotel reviews found on various social netw...
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