GOOGLE LAUNCHING A TRAVEL TRENDS TOOL

Kevin Eagan -
Google launches a new Travel Trends tool to anticipate the evolution of air fares and to find the best hotel fares in high season....

DESTINATION MARKETING: GOOGLE MAPS TO OFFER PROMOTED PINS

Gregory Dolgos -
The giant search engine, Google, will roll out a new advertising program, which will help to offer more local adverts to consumers using the popular GPS-based Google Maps app. Under the new program, v...

SMARTPHONE TRAVEL RESERVATIONS INCREASE TO 50%

Vanderlei J. Pollack -
In Germany, 50 percent of vacations and 32 percent of travel packages are booked online. This emerged from a study by Google, TNS, GfK and TUI Deutschland about mobile travel reservations in the count...

GOOGLE TRAVEL MAKES IT EASIER TO PLAN A TRIP

Andrea Hausold -
Google is tackling challenges which have been introduced by the large spread of Smartphones. Recently the company has launched a new redesign that makes it easier for travelers to search and book thei...

MOBILE VERSIONS OF TRAVEL WEBSITES ARE PREFERRED OVER THE DESKTOP SITES

Larry Brain -
Travel enthusiasts are having a better mobile experience on travel sites, compared to some traditional desktop sites....
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