GOOGLE TESTING NEW INSTANT HOTEL BOOKING FUNCTION

Denise Chen -
The rumors have been around for quite a while. Now, the search engine giant Google introduced its Instant Booking Function. Google is beta testing this new feature that allows travelers from the U.S. ...

GOOGLE TRAVEL MAKES IT EASIER TO PLAN A TRIP

Andrea Hausold -
Google is tackling challenges which have been introduced by the large spread of Smartphones. Recently the company has launched a new redesign that makes it easier for travelers to search and book thei...

MOBILE VERSIONS OF TRAVEL WEBSITES ARE PREFERRED OVER THE DESKTOP SITES

Larry Brain -
Travel enthusiasts are having a better mobile experience on travel sites, compared to some traditional desktop sites....

SMARTPHONE TRAVEL RESERVATIONS INCREASE TO 50%

Vanderlei J. Pollack -
In Germany, 50 percent of vacations and 32 percent of travel packages are booked online. This emerged from a study by Google, TNS, GfK and TUI Deutschland about mobile travel reservations in the count...

THE COLOR OF BRANDS IMPACTS TRAVEL AND HOSPITALITY BOOKINGS

Joe McClain -
A business strategy which is often overlooked is utilizing the power of color psychology to increase sales. ...
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