E-TOURISM: DATA MANAGEMENT PLATFORMS PERFECT FOR PERSONALIZATION

Dan Rang -
Personalization is becoming the challenge of e-commerce and e-tourism as well. The success of tomorrow will depend on this technological and strategic approach. data management platforms will become t...

VIRTUAL REALITY IN TOURISM BECOMING MORE REAL

Bill Alen -
At a time when tourism is becoming increasingly "experiential", interactive immersion is becoming a driving factor in the purchasing experience of tourism clients. Virtual reality in tourism plays an ...

SWISS HOTEL INDUSTRY FOCUSING ON HEALTH TOURISM

Dan Rang -
Almost 80 percent of Swiss hotel owners expect a negative future trend, especially in hotel vacations. The biggest opportunity for growth is estimated in health tourism. A recent study carried out by ...
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