DESTINATION MARKETING: GOOGLE MAPS TO OFFER PROMOTED PINS

Gregory Dolgos -
The giant search engine, Google, will roll out a new advertising program, which will help to offer more local adverts to consumers using the popular GPS-based Google Maps app. Under the new program, v...

MARKETING STRATEGIES IN THE TOURISM SECTOR

Ashley Nault -
Social networks are very important for most industries, but this is especially true in the case of tourism marketing in Spain and elsewhere....

CATALAN TOURISM PLAN LAUNCHED TO INCREASE TOURIST EXPENDITURE

Justin N. Froyd -
David Font, director of the Catalan Tourist Board (CBT), introduced the Tourism Marketing Plan 2018-2022, whose main objective is for Catalonia to become one of the top three tourist destinations in E...

VIENNA TAKING MEASURES TO TACKLE POTENTIAL OVER-TOURISM

Nik Fes -
In November 2018, Vienna achieved a new tourism record with 1.3 million overnight stays (+15.5%). For the period from January to November 2018, there were 14.8 million overnight stays and an increase ...

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...
1 2 3 4 5 6 7 8 9 10