DESTINATION MARKETING: GOOGLE MAPS TO OFFER PROMOTED PINS

Gregory Dolgos -
The giant search engine, Google, will roll out a new advertising program, which will help to offer more local adverts to consumers using the popular GPS-based Google Maps app. Under the new program, v...

MARKETING STRATEGIES IN THE TOURISM SECTOR

Ashley Nault -
Social networks are very important for most industries, but this is especially true in the case of tourism marketing in Spain and elsewhere....

PANAMA LAUNCHING A NEW PROMO CAMPAIGN

Theodore Slate -
The international marketing of Panama as a destination for shopping, culture, beaches and nature is central to the short-term plan coming out of the local Tourism Authority....

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

CROATIAN TOURISM REPORTED A NEW RECORD

James Morris -
Croatian tourism board announced a new record in the season of 2015. From January to October, the number of incoming visitors increased by 8.4 percent compared to last year. Germany, Slovenia, and Aus...
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