DESTINATION MARKETING: GOOGLE MAPS TO OFFER PROMOTED PINS

Gregory Dolgos -
The giant search engine, Google, will roll out a new advertising program, which will help to offer more local adverts to consumers using the popular GPS-based Google Maps app. Under the new program, v...

MARKETING STRATEGIES IN THE TOURISM SECTOR

Ashley Nault -
Social networks are very important for most industries, but this is especially true in the case of tourism marketing in Spain and elsewhere....

NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT

Theodore Slate -
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...

SWARM INTELLIGENCE AND THE CURRENT TOURISM MARKET

Nik Fes -
Swarm intelligence is the collective behavior of decentralized, self-organized systems, natural or artificial. Ants are species that are very well known for their specific behavior in groups. The ques...

FRANKFURT TO IMPOSE TOURISM LEVY ON LEISURE TRAVELERS

Theodore Slate -
The German city of Frankfurt is hoping for a new tourism levy to add several million euros to the city. All leisure visitors of Frankfurt will pay the fee per night starting next year....
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