HOTELS: CUSTOMER REVIEWS VALUED MORE THAN THE BRAND

Vanderlei J. Pollack -
In their most recent study, Expedia Group analyzed the criteria used by tourists when choosing hotels. As a result, customer reviews are among the main criteria for their decision....

HOW INSTAGRAM HAS SHAPED THE TOURISM BUSINESS

Pat Hyland -
Did you know that 48% of Instagram users use this social network to discover and choose the destinations they will visit during their trips? The figure has been growing over the years, making it an es...

TOURISM INDUSTRY TRENDS INCLUDE RESPONSIBILITY AND AI

Kevin Eagan -
AI, connectivity, nanotechnology, artificial biology, the environment, and many other elements accelerate and influence our way of conduct; and tourism is no exception from this. The tourism industry ...

HOW TO HANDLE THE REPUTATION OF A TRAVEL DESTINATION

Kevin Eagan -
The influence of new technologies is already visible in the tourism sector. Most users turn to online alternatives when booking their trips. This means browsing platforms such as TripAdvisor, social m...

TOURISM IN ICELAND BOOMING, BUT FACES OVERTOURISM

Anna Luebke -
Since 2010, the number of tourists in Iceland has increased fivefold. The sector has become the most important foreign exchange earner. The rapid increase in tourism in Iceland, however, has its side ...
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