HOTELS: CUSTOMER REVIEWS VALUED MORE THAN THE BRAND

Vanderlei J. Pollack -
In their most recent study, Expedia Group analyzed the criteria used by tourists when choosing hotels. As a result, customer reviews are among the main criteria for their decision....

TOURISM INDUSTRY TRENDS INCLUDE RESPONSIBILITY AND AI

Kevin Eagan -
AI, connectivity, nanotechnology, artificial biology, the environment, and many other elements accelerate and influence our way of conduct; and tourism is no exception from this. The tourism industry ...

GERMAN CITY MARKETING – HAMBURG IS THE LEADER

Pat Hyland -
Efficient city marketing is crucial in building positive image, even in the face of political or economic crisis. Hamburg is one of the German cities that has consistently managed to maintain positive...

HOW TO HANDLE THE REPUTATION OF A TRAVEL DESTINATION

Kevin Eagan -
The influence of new technologies is already visible in the tourism sector. Most users turn to online alternatives when booking their trips. This means browsing platforms such as TripAdvisor, social m...

TOURISM IN ICELAND BOOMING, BUT FACES OVERTOURISM

Anna Luebke -
Since 2010, the number of tourists in Iceland has increased fivefold. The sector has become the most important foreign exchange earner. The rapid increase in tourism in Iceland, however, has its side ...
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