MOROCCO INVESTS EUR 9.2 MILLION TO LURE FRENCH TOURISTS

Andrew J. Wein - Feb 23, 2015
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Morocco is to invest 100 million dirhams (€9.2 million) to fight the negative effects of the attack against Charlie Hebdo on its tourism.

"The Ministry of Tourism and the National Tourism Confederation mobilized to implement a plan of short-term actions to strengthen the promotion of Morocco destination in some markets, to mitigate the impact of the events in Paris," the ministry said in a statement.

"The public-private monitoring committee has identified some decline in reservations particularly from the French market, and reported negative projections for the first quarter of the year 2015," he added.

Tourism is a key sector of the Moroccan economy. It contributes 12% to GDP. Every year, France remains the most important source of tourists. Their number increased by 2% over the first eleven months of 2014 compared to the same period of 2013. They represent 34% of the tourists who visit Morocco each year, according to the National Tourism Observatory.

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